Your Website Sounds Like Everyone Else (And It's Costing You Everything).
You've built something meaningful, but your words make you sound like a corporate robot having an identity crisis.
The brutal truth? Your ideal clients are scrolling past your website because it sounds exactly like the other 47 tabs they have open. Generic. Safe. Forgettable.
You know you're different. Your work has depth. Your mission matters. But somehow, when you try to explain it, you end up sounding like you copied and pasted from every other business in your industry.
What if your words could finally match the fire in your heart?
→ Your ideal clients don't recognise you they think you're "just another" coach online.
→ You attract price shoppers instead of people who value your depth.
→ You second-guess every piece of content you create.
→ Your team struggles to stay "on brand" because there's no real brand to stay on.
→ You feel like an imposter in your own business communications.
Sound familiar? keep reading.
Here's What Generic Messaging
Is Actually Costing You:
The One Thing That Changes Everything.
Most copywriters ask you to fill out forms and questionnaires. They analyse your competitors. They follow templates and frameworks.
I do something completely different.
I ask you to write letters. Real letters. To people you trust completely.
Here's why this matters: When you write to someone you love, you drop all the performance. You speak the truth. You use words that actually sound like you, not like you're trying to impress a boardroom.
That's where your authentic voice lives. Not in corporate speak. Not in industry jargon. In the honest words you use when no one's judging you.
This is my superpower. I find that voice, and I help you use it to build your business.
Imagine This…
It's Tuesday morning. You're reviewing your new website copy, and for the first time in years, you think: "Holy shit, this actually sounds like me."
Your business partner reads it and says: "Where has this version of you been hiding?"
Your first client inquiry from the new site isn't asking about price - they're asking when they can start because they already know you're exactly who they need.
You're writing a newsletter, and instead of staring at a blank page for 20 minutes, the words pour out because you finally know who you are and how to say it.
That confidence you've been faking? You're not faking it anymore. You own it.
How We Uncover Your Authentic Voice.
Week 1-2: Voice Archaeology.
We don't start with your website. We start with your letters.
→ You write to someone you trust about what you're proud of.
→ You write about what disappointed you.
→ We have a 90-minute recorded conversation where I ask the right questions.
Week 3-5: Translation Magic.
I take that authentic voice and translate it into business language that converts.
→ About page that tells your real story.
→ Homepage that hooks your ideal clients.
→ Service pages that sell without selling.
Week 6-7: Relationship Foundation.
We build your email ecosystem so you can nurture real relationships.
→ Welcome sequence that feels like a conversation.
→ Educational series that builds trust.
Week 8: Your Voice Bible.
You get a comprehensive brand voice guide so you never lose this voice.
→ 20-page voice framework.
→ Examples and templates.
→ "What we say vs. what we don't say" guidelines
But Here's What Happens If You Don't Fix This...
Six months from now, you're still frustrated every time you try to write content. Still wondering why your website isn't converting. Still feeling like you're playing dress-up in someone else's business.
Your competitors (the ones with clear, compelling messaging) are booking the clients you should be getting.
You keep second-guessing yourself because deep down, you know your current messaging doesn't represent who you really are.
The worst part? You built something beautiful and meaningful, but nobody can tell because your words are hiding it behind a wall of corporate bullshit.
Don't let generic messaging be the thing that kills your beautiful business.
Brand Voice Transformation Package.
Caroline nailed my tone of voice
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Caroline is Awesome
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It's a joy to work with Caroline
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Caroline nailed my tone of voice 〰️ Caroline is Awesome 〰️ It's a joy to work with Caroline 〰️
Everything you need to finally sound like you:
✓ Voice Discovery Process - Letters + recorded interview analysis.
✓ Complete Website Copy - Home, About, 2-3 Service pages that convert.
✓ Email Foundation - Welcome sequence + educational series.
✓ Brand Voice Bible - 20-page guide with templates and examples.
✓ 8 Weeks Personal Support - Check-ins every 3 days, weekly calls.
✓ Revision Rounds - 3 rounds during creation, 2 rounds final polish.
Investment: Starting at £4,000
Exact pricing depends on the scope - determined in consultation.
Payment Plans Available.
But I'm Not Sure If...
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Perfect. This isn't about your writing skills - it's about your authentic voice. I've worked with diplomats, resort owners, and tech executives who all said the same thing. The magic happens in the honesty, not the grammar.
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I spent years in London boardrooms. Trust me, there's no such thing as too corporate. The most "boring" industries often have the most interesting humans running them - we just need to let that humanity show.
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In 5+ years of communication work across 6 countries, I've never had a client who couldn't find their authentic voice using this process. But we'll know in our consultation call if we're aligned.
Every Day You Wait Is Another Day Your Ideal Clients Don't Recognize You.
I only work with 6 clients at a time because this level of attention can't be scaled.
Current availability: 2 spots remaining for November 2025.
Ready to stop hiding behind generic messaging?
The consultation is complimentary.
The transformation is priceless.