Frequently Asked Questions.

Most content writers follow templates and formulas. I help you find your authentic voice through the same intimate approach I use in my letters to Gran - by really listening to who you are beneath all the "shoulds" and industry expectations.

My corporate background means I understand strategy and results, but my mountain life has taught me that the most powerful marketing feels like genuine connection, not performance. We'll create content that sounds unmistakably like you, not like everyone else in your industry.

Yes, and I'm completely transparent about how and why.

My stories are mine. My experiences climbing out of corporate burnout, raising daughters from a distance, building a life in Indonesian mountains - these can't be generated by AI. The emotional truth, the cultural insights, the hard-won wisdom from rebuilding my life twice - that's purely human, purely lived.

But I do use AI as a strategic partner, much like having a brilliant research assistant and editor. AI helps me with the heavy lifting - structuring complex narratives, catching flow issues I miss when I'm deep in reliving a story, brainstorming different angles I might not see from inside my own experience.

Here's the thing: when you're writing about transformational moments, you're often so immersed in the emotion and memory that you miss gaps a reader might experience. AI helps me bridge those gaps and ensure the story serves both authenticity and clarity.

I use AI to research, refine, and polish - never to replace the human heart of the work. Your brand voice, your story, your authentic message comes from you. AI just helps me craft it into its most powerful form.

The letters to my Gran? Those pour straight from my heart to the page. The strategic thinking about how to help your brand connect with your ideal clients? That's where AI becomes an invaluable thinking partner.

This transparency matters because authentic businesses deserve authentic processes.

Always yours. My job is to become so familiar with how you think, speak, and see the world that the words feel like they came straight from your heart. Through our discovery process, I learn your rhythm, your values, and the stories that matter most to you.

Think of it like this: I'm fluent in authentic voice, and I'll help translate your vision into words that capture not just what you do, but why it matters. You'll read the final copy and think, "Yes, this is exactly what I've been trying to say."

Honest answer? It depends on the depth of transformation you're seeking and the scope of your project.

Website copywriting projects typically start at £3,000 for a complete brand voice transformation - homepage, about page, service pages, and email sequences that sound unmistakably like you. Email series and smaller projects begin around £1,500.

But here's what you're really investing in: someone who will spend weeks understanding your story, your values, and your vision, then translate that into words that create genuine connection with your ideal clients. This isn't template-based copy or AI-generated content - it's strategic storytelling rooted in your authentic voice.

I work with a limited number of clients each quarter because this approach requires deep attention and care. During our initial conversation, I'll give you a detailed proposal based on your specific needs and timeline. The investment always reflects the transformation we're creating together.

Every project begins with deep listening - understanding your story, your audience, and what transformation you're trying to create. We start with a discovery conversation, then I craft a strategic approach tailored to your specific needs.

Timelines depend on project scope, but most website projects take 4-6 weeks from start to finish. I don't rush authentic storytelling - good copy needs time to breathe and develop, just like good relationships. You'll be involved throughout the process, not handed a finished product at the end.

Absolutely. Many founders come to me with only a loose idea or a single pain point, like falling engagement or low retention. Together, we’ll clarify your goals, map the story arc, and tailor a course that feels true to your voice.

Coaching is performance-focused, specific goals and short-term, whereas mentoring is relationship-based, development-focused, experience-sharing and trust-building.

Because the best conversations happen when you have time to think, feel, and process without the pressure of immediate response. When you write to someone you trust - like I've always written to Gran - you access deeper honesty than you would in the moment.

Letters give you permission to ramble, to contradict yourself, to explore half-formed thoughts without judgment. And I can respond with the same thoughtfulness, sharing stories and insights that connect to your specific situation. It's mentorship at the pace of wisdom, not the speed of advice.

Absolutely not. This isn't about being a "good writer" - it's about being an honest human. Some of my most powerful mentoring relationships have been with women who said exactly what you're thinking.

I'll give you simple techniques like voice notes (record thoughts and transcribe later) or stream-of-consciousness writing where you don't edit anything. The magic happens in the honesty, not the grammar. Gran never cared if my sentences were perfect; she cared that they were true.

That’s the point. Many women begin with “I don’t even know where to begin.” I’ll offer prompts, questions, and reflections to help you open up. There’s no judgment, only curiosity and a shared intention to find clarity together.

No. I’m not a therapist, and this isn’t prescriptive coaching, where set goals. It’s closer to having a trusted friend whose been where you. Who listens deeply, writes back with care, and helps you find your own answers through conversation on the page.

I live in Indonesia (GMT+8), but our letter exchange rhythm works beautifully across time zones. You have a full week to write and send your letter, and I respond within 48 hours of receiving it. This isn't rushed coaching - it's thoughtful mentorship that honors your busy life.

The beauty of letters is that they meet you when you're ready to receive them, whether that's over morning coffee or late evening reflection. Time zones become irrelevant when we're working at the pace of transformation, not the speed of convenience.